2016 National Denim Day – 20 years of awareness

Banner 20th National Denim Day

On May 10th, 2016, we held the 20th edition of National Denim Day to benefit the CURE Foundation for breast cancer. This day helps raise money and awareness all across Canada.

In addition to the 20th anniversary of the event, this year was significant for us since we had an employee who survived a breast cancer last year. Therefore, it is with pride that all employees of Commonwealth Plywood Distribution branches (Boucherville, Québec, North Bay, Ottawa, London, Waterloo et Rexdale) participated by wearing their jeans for the occasion.

In addition, through the sale of sweets and employees and customers donations, we were able to donate more than $800 to the CURE Foundation.

A special thank you to all of our employees; your support is appreciated!


« Together we can make a difference »


National Denim Day 2016 Team photos


« Wearing jeans has never been so important! »


What is National Denim Day?

In May 1997, the CURE Foundation inaugurated National Denim Day, its main fundraiser. This event is held annually on the Tuesday following Mother’s Day. Businesses, organizations and institutions across Canada are encouraged to allow employees, members and/or students to wear denim and receive CURE’s ‘pink flower’ ribbon in exchange for a suggested $5 donation.

Where does the money go?

Because of the generosity of the many donors who have contributed to the CURE Foundation for breast cancer, many Canadian hospitals mentioned in this section of our website were able to purchase state-of-the-art equipment that provides a quicker and more precise procedure in the detection and treatments of breast cancer as well as easier biopsy procedures. CURE is proud to have been able to contribute to the improvement of their breast cancer centres.

In the field of research, CURE has lent its financial support to organizations, universities and projects to aid in many areas of breast cancer research, including genetics.

The CURE Foundation also supports projects and community programs that promote breast cancer awareness and education.

CURE Foundation  website: http://www.curefoundation.com/en

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